product Marketing strategy
Product marketing strategy is one of the most crucial parts of your business infrastructure that most people neglect. If you don't have a go-to-market strategy yet, we'll start there. If you have one, we'll review it. This is your map for everything else you do.
marketing planning & budgeting
Acquiring and retaining customers takes money, but most marketers we've encountered spend budgets without assessing the efficiency and return on their investments.
We're not like that; you can blame our CPA parents. We'll help you flex your inner accountant muscles and ensure you're keeping track of your cost per acquisition and retention to set your business up for long-term financial health. Any great marketer spends other people's money as if it were her own.
We marketers are pretty good at coming up with new names for how we communicate - inbound marketing, content marketing, digital marketing, growth hacking, social marketing, etc. We'd prefer to get rid of all those terms and build relationships with people.
Great execution comes from understanding one's audience better than they know themselves and communicating with them in an authentic way, where and when they're most interested in speaking with you. We take an agile approach to executing marketing plans with weekly sprint planning and using data to make informed decisions about how, where and when to communicate with our target audience.
We're skilled at delivering things like:
- Persona-based messaging and value propositions
- Website copy and information architecture
- Sales pitch decks, email templates, call scripts
- Whitepapers, data sheets, trade publication articles
- Paid and organic social content
Math and marketing haven't always been the best of friends. We're on a mission to change that.
We love data. We embrace data. We make smarter decisions based on data. And when we don't have all the data we need, we use what we have and test, learn and iterate. We are marketing scientists.
marketing team Development & leadership
Making your first marketing hire and building out a team can be daunting. You might be here because you keep staring at a blank job description. We can help.